with Sal Cincotta

The market has changed and so must your pricing and packaging. Sure, you watched Sal on Creative Live, but that was 5 years ago! Innovate or Die is the mantra and during this time, Sal has changed his marketing, his style, his client offerings, and the overall way he runs Salvatore Cincotta Photography. 

Sal will be covering pricing basics. Everything you need to know for the basics of how you should price your work. In addition, Sal will then be covering his package structure for Seniors, Weddings, Families, and Portraits. 

What about those deadly digital files the clients always wants? Sal will be discussing how and when he gives away digital files, edited digital files, etc. 

Other topics covered will include maximizing online sales with out-of-town clients, friends or family orders, booking through Skype, offering and pricing new products and services to clients, and managing the client experience through automation.

9:30am – 11:00am

with Ilise Benun

Photographers are great at doing their work, but when it comes to charging what you’re worth, not so much. But money doesn’t have to be emotional, complicated, or scary! In this session, author and national speaker, Ilise Benun of Marketing-Mentor.com will show you how to think about pricing, how to talk about money and how to convey confidence through it all.

11:30am – 1:00pm

with Gary Hughes

As creative entrepreneurs, many photographers find the “business” side of photography to be the most frustrating. How can you create systems that will grow your brand while allowing you to spend more time doing what you love? In this class you will learn practical marketing techniques that will fill your inbox with inquiries and empower you to take control of your online presence in a way that will let you spend less time on the computer and more time behind the camera:

• SEO Basics – how to get found online
• Social Media – choosing the right platforms and message for you
• Charitable Marketing – how to become a part of your community and give smart
• Time Management – fitting marketing in to your routine without getting overwhelmed
• Content Creation – using your blog and social media to become an online source instead of a commercial

Gary Hughes will use his years of experience and methods of running a full-time, working photography studio to give you real, honest answers and solid takeaways on how you can get on top and stay on top of your marketing. Master your marketing, grow your business and live your dream.

2:00pm – 3:30pm

with Roberto Blake

Many people in the online world will tell you that you should develop your personal brand, but they rarely qualify or quantify that statement.

What do you get out of developing your personal brand, and how do you even begin to build one? In this class we’ll be discussing not only how to establish a powerful personal brand that delivers value, but how to monetize it and make it profitable. The digital world and new technology has opened tremendous opportunities to all of us, but you don’t have to be a digital wizard to master personal branding; because it comes down to how you tell your story and make people care, the platforms are just tools. With a focus on creating value, and presenting well, you can turn your passion into profit.

• What is a Personal Brand and Why Does It Matter?
• Platforms that let you monetize your passion
• How you can make your passion practical 
• Develop Your Communication Strategy
• Create a Content Calendar 
• Making Content: Create, Curate, Document 
• Build Your Digital Footprint and Portfolio
• Why you should position yourself as a subject matter expert
• The reason you should always diversify your revenue streams
• Using your personal brand to connect with bigger businesses

4:00pm – 5:30pm