SF+ // April 5, 2024

want more advanced classes?

SF+ is an entire day dedicated to advanced business, marketing, lighting & editing classes, held the day after the general conference. Classes will be two hours and cover more advanced material than the classes on the first three days, so expect a deep dive! 

2024 Speakers & Topics

Sal Cincotta

Advanced Lighting Styles for In-Studio Portraits

Jeremy Cowart

Discovering Yourself in Photography: Experimenting With Light to Find Your Style

Roberto Valenzuela

Advanced Posing: How to Take Your Images from Average to Powerful

Flo Ngala

The Shot, The Select, The Edit; and How To Pitch Your Work

Esteban Gil

Mastering Beautiful Lighting and Technique (Without Losing Sight on Storytelling)

Douglas Weittenhiller

Extremely Efficient Outdoor Portraits: How Pre-Session Preparation and Focused Shooting Does More With Less

Jasmin Jade

An Advanced Approach to Boudoir: From Lighting & Posing to Editing

Chris Fritchie

The Santa Experience


How many classes will i be able to attend?

During each class time, two speakers will be teaching. You will be able to select which class you want to attend.

What will the schedule be?

Class times are:

8:00am – 10:00am
Flo Ngala + Esteban Gil

10:30am – 12:30pm
Jeremy Cowart + Roberto Valenzuela

12:30pm – 1:30pm

2:00pm – 4:00pm
Douglas Weittenhiller + Jasmin Jade

4:30pm – 6:30pm
Chris Fritchie + Sal Cincotta

Shoot. Learn. Party.


Beginner: Just starting out or relatively new to a given subject matter. Basics will be covered and the course will move at a slower pace. The instructor will spend a little more time trying to explain concepts to ensure everyone is following. On a scale of 1-10 consider this level a 1-3 on the given topic.

Intermediate: Has a grasp of some basic concepts. This course level will move at a faster pace and assume you have basic knowledge covered on the given subject matter. On a scale of 1-10 consider this level a 4-6 on the given topic.

Advanced: You have working knowledge of the given subject matter, but are looking for more fine-tuning and some advanced topics to take your work to that next level. DO NOT expect instructors to explain basic concepts in this course. On a scale of 1-10 consider this level a 7-10 on the given topic.

Class Types


These are shooting courses. You will be shooting and working. Bring your camera, gear, or whatever you need for the course and to create create images. Expect to have some level of shooting.

Live Demonstration

These are instructor-led courses where you will see a live demonstration of what the instructor is teaching. You can still bring your camera to these courses and you can photograph, but the goal of the course is NOT for you to shoot or to ensure you get a shot. The goal is for you to see how and why the instructor does what he/she does in order to get the final result.


These are non-shooting courses. Typically classroom-based, bring your laptop and notepad and focus on learning!