SF+ // April 25, 2025

A Full Day of advanced classes

SF+ is an entire day dedicated to advanced business, marketing, lighting & editing classes, held the day after the general conference. Classes will cover more advanced material than the classes on the first three days, so expect a deep dive! 

2025 Speakers & Topics

Sal Cincotta

Marketing Blueprint for Photographers

Tired of not making money? Want more of the greenbacks? Well, no one is going to hand it to you and now, more than ever, we need to ratchet up our marketing efforts. In this class, Sal is going to showcase from full Facebook marketing ideas and concepts that work, make money, and are easy to implement – from start to finish. We will cover best practices and how to maximize your Facebook ad spend for the best results. So buckle up buttercup, it’s time to make more money! 

Workflow and Organization for Photographers

Description coming soon

Alissa Cincotta

Abbie Gowin

Social Media Masterclass

Description coming soon

Lighting, Posing, & Styling for Luxury
Maternity Portraits

“Lighting, Posing, and Styling for Luxury Maternity Portraits” is an advanced photography class designed to elevate your maternity photography skills. This course covers the art of using sophisticated lighting techniques to create stunning, high-end images, mastering elegant and flattering poses for expectant mothers, and curating exquisite styling to enhance the overall aesthetic. Perfect for photographers looking to offer a premium experience for maternity clients, this class combines technical expertise with creative vision to capture the beauty and grace of maternity in luxurious portraits.

Donatella Nicolini

Elena Blair

Capturing Emotion + Proper Family Posing

Description coming soon

Effective Communication & How to Make Money Doing What You Love

Description coming soon

Felicia Reed

Joel Grimes

Advanced Lighting and Storytelling

Description coming soon

Inspired Portraits: An Advanced Approach
to In-Studio Portrait Work

Description coming soon

Jonny Edward

FAQ/Schedule

How many classes will i be able to attend?

During each class time, two speakers will be teaching. You will be able to select which class you want to attend.

What will the schedule be?

Tentative class times are:

10:00am – 11:30am
Class 1

11:45am – 1:15pm
Class 2

1:15pm – 2:15pm
LUNCH

2:15pm – 3:45pm
Class 3

4:00pm – 5:30pm
Class 4

Shoot. Learn. Party.

Already have a general registration ticket and want to add SF+? Click here to add it on.

SKILL LEVELS

Beginner: Just starting out or relatively new to a given subject matter. Basics will be covered and the course will move at a slower pace. The instructor will spend a little more time trying to explain concepts to ensure everyone is following. On a scale of 1-10 consider this level a 1-3 on the given topic.

Intermediate: Has a grasp of some basic concepts. This course level will move at a faster pace and assume you have basic knowledge covered on the given subject matter. On a scale of 1-10 consider this level a 4-6 on the given topic.

Advanced: You have working knowledge of the given subject matter, but are looking for more fine-tuning and some advanced topics to take your work to that next level. DO NOT expect instructors to explain basic concepts in this course. On a scale of 1-10 consider this level a 7-10 on the given topic.

Class Types

Hands-On

These are shooting courses. You will be shooting and working. Bring your camera, gear, or whatever you need for the course and to create create images. Expect to have some level of shooting.

Live Demonstration

These are instructor-led courses where you will see a live demonstration of what the instructor is teaching. You can still bring your camera to these courses and you can photograph, but the goal of the course is NOT for you to shoot or to ensure you get a shot. The goal is for you to see how and why the instructor does what he/she does in order to get the final result.

Lecture

These are non-shooting courses. Typically classroom-based, bring your laptop and notepad and focus on learning!