SF+ // April 25, 2025
A Full Day of advanced classes
SF+ is an entire day dedicated to advanced business, marketing, lighting & editing classes, held the day after the general conference. Classes will cover more advanced material than the classes on the first three days, so expect a deep dive!
2025 Speakers & Topics
Sal Cincotta
Marketing Blueprint for Photographers
Tired of not making money? Want more of the greenbacks? Well, no one is going to hand it to you and now, more than ever, we need to ratchet up our marketing efforts. In this class, Sal is going to showcase from full Facebook marketing ideas and concepts that work, make money, and are easy to implement – from start to finish. We will cover best practices and how to maximize your Facebook ad spend for the best results. So buckle up buttercup, it’s time to make more money!
Workflow and Organization for Photographers
Get ready to completely transform the way you run your photography business. This isn’t just about taking gorgeous photos—it’s about creating a seamless experience from start to finish. We’ll cover everything, starting from initial inquiry from your website or books through one of your marketing campaigns, to managing every part of their journey, pre-session through final product delivery.
Expect to master your client communication, build smooth workflows, and learn pro-level tools like 17hats and Asana that will keep your business humming. From scheduling to sending questionnaires, all the way to managing your outsourcing, client galleries, and even product orders, you’ll learn how to keep it all organized—without losing your mind!
We’ll talk about when automation is your new best friend and when a personal touch can make all the difference. If you’ve ever felt like you’re juggling too many tasks, this class will give you the systems and strategies to stay on top of it all, with a smile. By the end, you’ll walk away with an efficient, organized workflow that’s custom-fit for your photography business.
Alissa Cincotta
Abbie Gowin
Social Media Masterclass
Make Your Social Media Schedule a Breeze!
Constantly thinking about what to post on social media is a huge undertaking for any business owner. Planning it ahead of time can certainly alleviate some stressors, but how do you know what and when to post? It’s time to marry your gorgeous art with a strategy that leads to community engagement, raving fans, and CLIENTS. Through in-depth tutorials, you will learn how to craft compelling visual narratives, leverage advanced features, and optimize your profile. We will dive into the 4 content categories, examples you can use in your business, and a detailed schedule that you can implement right away. Turn your social media calendar into a game and turn posting from a burden to a breeze!
Lighting, Posing, & Styling for Luxury
Maternity Portraits
“Lighting, Posing, and Styling for Luxury Maternity Portraits” is an advanced photography class designed to elevate your maternity photography skills. This course covers the art of using sophisticated lighting techniques to create stunning, high-end images, mastering elegant and flattering poses for expectant mothers, and curating exquisite styling to enhance the overall aesthetic. Perfect for photographers looking to offer a premium experience for maternity clients, this class combines technical expertise with creative vision to capture the beauty and grace of maternity in luxurious portraits.
Donatella Nicolini
Elena Blair
Capturing Emotion + Proper Family Posing
Are you ready to elevate your family photography to the next level? In this advanced class Elena Blair will teach you how to capture authentic emotion while mastering intentional family posing.
Known for her emotive and timeless photography style Elena combines years of experience as a photographer and educator to help you strike the perfect balance between organic connection and technical precision.
This class will dive deep into creating meaningful compositions that evoke genuine emotions while also ensuring that your posing techniques are flattering and purposeful. You’ll learn how to confidently guide families adapt to different dynamics and bring out natural interactions—all while keeping your sessions efficient and enjoyable for everyone involved.
Walk away with actionable techniques and the confidence to deliver stunning heartfelt family portraits your clients will cherish forever. Perfect for photographers who already have a solid foundation and are ready to create deeper more impactful work.
Effective Communication & How to Make Money Doing What You Love
Success in photography isn’t just about taking beautiful images—it’s about building relationships creating impact and turning your passion into profit. In this 1.5-hour advanced class Felicia Reed will show you how to master the art of effective communication to transform your business and elevate your client experience.
Felicia, known for her dynamic personality and business expertise, will share her proven strategies for connecting authentically with clients setting clear expectations and fostering trust at every stage of the client journey. She’ll also guide you through actionable steps to monetize your skills and build a business that aligns with your purpose.
Get ready to walk away inspired empowered and equipped with the tools to elevate your confidence communication and profitability. If you’re ready to step fully into your power and create a business you love this class is for you!
Felicia Reed
Joel Grimes
Advanced Lighting and Storytelling
Great photography isn’t just about capturing a moment—it’s about crafting a story that leaves a lasting impact. In this advanced class, Joel Grimes will take you behind the scenes to reveal how to harness the power of lighting to shape mood, emotion, and narrative in your images.
With decades of experience as a world-renowned photographer, Joel will break down his creative process, teaching you how to push boundaries and experiment with advanced lighting techniques that bring your storytelling to life. From sculpting dramatic portraits to creating immersive scenes, this class is packed with practical insights, technical guidance, and inspiring examples that will elevate your work.
Whether you’re working in the studio or on location, Joel’s expert advice will help you think like an artist and communicate your vision with clarity and confidence. Don’t just take pictures—tell unforgettable stories with your photography.
Inspired Studio Portraits
Discover a world of infinite creative possibilities in Jonny’s class, Inspired Studio Portraiture. Designed for portrait, editorial, and fashion photographers eager to push boundaries, this course delves into atypical and innovative methods that challenge linear thinking and status-quo approaches. You’ll explore how to harness both constant and strobe light in unconventional ways, experiment with unique angles and compositions, and break traditional rules to create mesmerizing, authentic portraits.
This class is not just about mastering the technical aspects of photography; it’s about blending those skills with your own creative vision. Through hands-on demonstrations and in-depth deconstructions, you’ll learn to connect deeply with your subjects, incorporate inspiration from other art forms, use your camera as a storytelling agent, and develop a distinctive style that reflects your artistic perspective. We’ll also delve into the philosophy behind creative expression and development, guiding you to understand how your experiences and emotions influence your work and the vital importance of creating solely for the sake of creating.
By the end of this empowering session, you’ll walk away with a renewed sense of inspiration and the confidence to bring fresh ideas to your portrait sessions and creative journey. Whether you’re an established photographer looking to refine your style or a newcomer ready to explore vast possibilities, this class offers the tools and insights to elevate your artistry and redefine what’s possible in the studio.
Jonny Edward
FAQ/Schedule
How many classes will i be able to attend?
During each class time, two speakers will be teaching. You will be able to select which class you want to attend.
What will the schedule be?
10:00am – 11:30am
Joel Grimes & Abbie Gowin
11:45am – 1:15pm
Donatella Nicolini & Alissa Cincotta
1:15pm – 2:15pm
LUNCH
2:15pm – 3:45pm
Jonny Edward & Felicia Reed
4:00pm – 5:30pm
Sal Cincotta & Elena Blair
Shoot. Learn. Party.
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