Classes

Union Station provides the perfect backdrop for hands-on learning and spacious classrooms for lecture and live demo classes.
With over 100 classes, there’s something here for everyone!

How do I pick my classes?
You will be able to register for classes IN THE SHUTTERFEST APP two weeks before the event (first come, first serve). The app is released about a month before ShutterFest. READ THE FAQ and/or monitor the private Facebook group for more details.

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Work Smarter, Not Harder – IPS (In-Person Sales) for Beginners!

Speaker: Tori Bornholdt (Website) (Social Media)

Lecture   

Beginner, Intermediate   

Who doesn’t love to make money?? If you are a shoot-and-burn photographer, sending your clients their galleries strictly online, you may be feeling broke, burned out, or both. Before I switched to IPS (In-Person Sales) in January 2021, I was right there with you. I was competing with hundreds of other photographers in my area, hustling day and night, losing precious time with my family and feeling overall exhausted. I knew I couldn’t sustain my business working at that pace. If you can relate, this class is for you! Changing my business model saved my business, my marriage, my bank account, and allowed me so many opportunities that I wouldn’t have had otherwise. In this class, we’ll start from the ground floor of switching to an IPS model. It can feel like a scary jump, so I want you to learn from all of my wins AND my mistakes that have led me this far. You’ll learn the reasons why an IPS model is successful for so many photographers, and how to do it without feeling “salesy”. You’ll also learn different applications to make IPS work for YOU as a long-term solution. I’ll also share with you my own IPS workflow from start to finish. At the end of class, you’ll receive a bonus pricing template so that you can get started right away. You’ll learn how to work smarter, not harder AND make more money. I want everyone to leave class with tips and tools to be more profitable with their businesses. Let’s jump into IPS!

Primary Topics: Sales

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April 22-25 2024 | St. Louis MO.
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SKILL LEVELS

Beginner: Just starting out or relatively new to a given subject matter. Basics will be covered and the course will move at a slower pace. The instructor will spend a little more time trying to explain concepts to ensure everyone is following. On a scale of 1-10 consider this level a 1-3 on the given topic.

Intermediate: Has a grasp of some basic concepts. This course level will move at a faster pace and assume you have basic knowledge covered on the given subject matter. On a scale of 1-10 consider this level a 4-6 on the given topic.

Advanced: You have working knowledge of the given subject matter, but are looking for more fine-tuning and some advanced topics to take your work to that next level. DO NOT expect instructors to explain basic concepts in this course. On a scale of 1-10 consider this level a 7-10 on the given topic.

Class Types

Hands-On

These are shooting courses. You will be shooting and working. Bring your camera, gear, or whatever you need for the course and to create create images. Expect to have some level of shooting.

Live Demonstration

These are instructor-led courses where you will see a live demonstration of what the instructor is teaching. You can still bring your camera to these courses and you can photograph, but the goal of the course is NOT for you to shoot or to ensure you get a shot. The goal is for you to see how and why the instructor does what he/she does in order to get the final result.

Lecture

These are non-shooting courses. Typically classroom-based, bring your laptop and notepad and focus on learning!