Classes
Union Station provides the perfect backdrop for hands-on learning and spacious classrooms for lecture and live demo classes.
With over 100 classes, there’s something here for everyone!
How do I pick my classes?
You will be able to register for classes IN THE SHUTTERFEST APP two weeks before the event (first come, first serve). The app is released about a month before ShutterFest. READ THE FAQ and/or monitor the private Facebook group for more details.
SF26 Class Lineup
Booked Solid: Mastering Facebook Ads for High-Value Photography Clients
Speaker:
Michael Anthony (Website) (Social Media)
In this class, I’m going to show you exactly how I use social media advertising to consistently book high-end photography clients. Whether it’s Facebook, Instagram, or even TikTok, I’ll walk you through the strategies that have helped me build a multi-six-figure brand using paid ads. We’ll dive into how I structure irresistible offers, write ad copy that connects, and build funnels that turn cold traffic into booked consultations. I’ll also share how I target my ideal clients, use video to build trust, and test campaigns for maximum results. If you’re ready to stop relying on referrals and start creating consistent leads through ads, this class will give you the roadmap I use every day.
Empowered & Profitable: Building a Luxury Boudoir Brand That Sells
Speaker:
Michael Anthony (Website) (Social Media)
We’re Michael and Jennifer (Anthony), and in this class we’re pulling back the curtain on how we built a luxury boudoir brand from scratch—one that empowers women and generates consistent five-figure months. We’ll walk you through how we design an unforgettable experience from inquiry to delivery, and how we blend bold imagery, emotional connection, and high-end sales strategy to create a studio that clients rave about. Jennifer will share how she builds trust and connection with clients, sets expectations, and guides women through transformative sessions. Michael will break down the lighting, posing, and sales process we use to close premium wall art and album collections. Whether you’re just entering the boudoir space or want to elevate your current brand, we’ll give you the full roadmap to turn confidence into conversions.
From Overwhelmed to Automated: Scaling Your Photography Business with Systems that Sell
Speaker:
Michael Anthony (Website) (Social Media)
If you’re feeling buried in admin tasks and stuck in the day-to-day grind, I’ve been there—and I built my way out. In this class, I’ll show you how I use automation to run a high-volume, high-end photography business without sacrificing client experience. I’ll walk you through the exact systems I use—from lead capture funnels and pre-qualifying automations to smart email and text sequences that move clients through the booking process on autopilot. Whether you’re just getting started with CRM tools or want to scale without hiring a massive team, I’ll show you how to reclaim your time and create a business that runs like a machine—even while you’re out shooting.