Classes

We will start this class by looking at outfits and what the Q Team looks for in shots to make them safe to use for social media ads. We will look at several images from our marketing bank and explain what does and does not work. We will also evaluate if any changes can be made with cropping or graphic design to make the images pass. 48 hours prior to class students will find a dropbox link in the discussion board on the app where they can submit 5 images to be reviewed in class. You must be present in class for us to review them. We will explain why they would or would not pass the AI system meta uses to evaluate your images.
We will also be diving into all the tools our team uses to easily craft our ads including graphics and copy. We will look at what should be covered in your campaign emails and SMS marketing. We will walk you through creating an easy lead from ad in meta.
When you leave this class, you will have everything you need to capture marketing images, draft campaign assets, set up a campaign automation and hit the ground running with your own social media ad campaign!

The human brain is an amazing machine that guides our choices daily. In this class we will explore multiple behavioral science studies and how we can use the findings from these to make changes in our business.
Studies like one done by Steve Martin in 2012 at Columbia University who worked with the NHS in Britain to try to solve a no-show problem with medical appointments. They found that humans want to be consistent with their past self, but to tap into that people need to have some participation in it. So by having people write down their next medical appointment date and time on a piece of paper they were able to get an 18% drop in no-shows!
So how can photographers tap into this? The Q Team has adjusted their consultation calls to go over key points of the booking contract before the call ends. Specifically explaining the cancellation and re-scheduling fee. The client is responding that they understand, and it makes sense why they have those fees. By doing this the client is buying into those policies. In turn, the studio has seen a drop in the number of re-scheduled and canceled sessions. The clients who are rescheduling or canceling are paying the fees with less pushback.
Together we explore more studies and psychological biases to evaluate how we can take advantage of them to make small, simple changes in our photography businesses. These changes will help you win more clients and sell more. This isn’t rocket science. It’s brain science and easier to navigate than you think!

Welcome to ‘Shutter to Sales’! You’re a photographer with a great shot, but can you seal the deal? We’re on a mission to turn your photography into cold hard cash. In each round, you’ll face off against a client with unusual requests, a possible budget in mind, or is super indecisive. Can you convince them that your photography is worth the investment? Kat will help you learn how to read and talk to clients, figure out how to upsell, and give you the confidence you need to make the clients believe your product is worth it. The studio lights are hot, the cameras are shooting, and the pressure is on! Will you come out on top with a signed contract and a fat check? Let’s play ‘Shutter to Sales’ and find out!