Classes

From small families of 3 to extended families of 30, I will show you my strategy from start to finish of how I walk into every session with a plan to shoot and sell before picking up my camera. From there, I will walk you through my in-person sales session, complete with the different Collections and options that I offer to maximize profit from family sessions on any scale.

Do you cringe when you get an inquiry for a family session? Does the thought of losing control during the shoot due to unpredictable children or whiny-ass husbands make you veer away from the genre altogether? Well, you’re not alone! In this hands-on class, I will help you navigate and embrace the chaos that goes along with 99% of family sessions to still produce beautiful images that will have your clients saying, “”Wow, how in the WORLD did you get these?!”” when they come in for the sales session.

In this hands-on class, you’ll learn essential posing and lighting techniques to help you master the art of photographing men. You learn how to find and utilize
natural light in challenging conditions, and explore methods to create your own lighting using off-camera flash (OCF) and Constant lights.

In this training, we’ll cover how to take the craft you spent so much time learning and turn it into a profitable business. You can use these techniques to find new clients who are eager for your work, make higher sales to each client, and even understand how to structure their business on the backend! I will even show you how you can find new clients even though there are more photographers than ever! Don’t miss this breakthrough training that will finally show you how to market, sell, and structure your business at a high level so you can become profitable.
Here’s just a sample of what we’ll cover in this incredible training event:
● The marketing strategies that generates me 50 leads a month so you’re able to have a consistent stream of hungry customers ready and willing to work with you.
● The sales strategy that allows me to bring in on average $10k from a wedding, and $2500 from a session which helps you charge what you are worth and feel comfortable charging it, so you can stop being a broke artist.
● My entire backend system that i use to manage my clients and nurture them throughout the length of our relationship. and how you can set your business on autopilot and stop spending all day communicating with your clients and more time shooting and selling.

Have you ever taken a photo and felt something was missing? This course is perfect for those who want to learn how professionals use color to tell the story within their photography. Within this course, you will learn about the psychology of color, how lighting affects how we perceive color, and how Commercial/Fashion photographers use color to tell a story to catch the gaze of the viewer. We will focus on Monochromatic, Complimentary, Split Complimentary, and many other techniques concerning color. Once you finish this course you will approach your photography with an entirely different eye.

Peter Hurley will be demonstrating the iconic lighting configuration he pioneered in 2004 and continues to refine to this day. This setup has become the backbone of his signature style and a game-changer for photographers worldwide.

Get hands-on with the action as you photograph using either continuous lighting or strobe configurations. You’ll walk away with stellar shots that are sure to elevate your portfolio and energize your new body of work. And, of course, you can expect plenty of SHABANG’in going on!

Ready to elevate the types of weddings you photograph? Learn what attracts luxury clients, and keeps them happy all while leveling up your photography and business. Find ways to pursue luxury vendor relationships, brand yourself as a luxury wedding photographer, and what that all means for the future of your career.
Learn how to:
– cull your portfolio for a higher end couple
– understand what luxury clients do and don’t find valuable
– be friends with the bitches in the luxury space

Do you need a 5-light setup? Not always. Did you just get your new flash and want to see the possibilities? Let me open up the door and show you how to create endless looks using only one flash. I will demonstrate how to approach any location, and use one flash with simple and accessible modifiers so that you can blow minds on your next photoshoot! Sometimes ONE is all you need!

How do you separate yourself from all the other boudoir photographers around you, especially as the market is filling up with brand new boudoir photographers? Other than offering a discount, how do you move potential clients from “I might do a shoot someday” to “I’m ready”? Are you looking for a way to get more consistent boudoir bookings? Would you like for past clients to tell you how much their shoot with you changed the way they saw themselves and changed their relationships?
Society and especially the media traditionally portray women over 40 as no longer sexy. Its time to turn that image around.
Women over 40 are an awesome market for boudoir. Many are at a point where their kids are reaching adulthood and they are ready to start thinking about themselves again. They often have more money to spend than younger women. And many are at a point in life where they’re ready to try new things and worry less what someone else thinks of them.
In this class, we’ll cover:
• How to craft the perfect message to create demand and reach even those women who’ve never thought about doing a boudoir shoot.
• Ways to set your Over 40 boudoir sessions apart from everyone else’s “40 over 40” campaigns, and stop the “shopping around” by turning your project into a “cause.”
• Two key strategies we’ve used outside the “shoot and sell” process to attract women to the project and get them to refer their friends.
• How we’ve harnessed marketing automation to shoot 50+ sessions a year, while both still having day jobs.
This class is intended for intermediate to advanced photographers, and is geared towards photographers who already shoot boudoir. We will focus on how we market and sell the experience, not how we shoot the sessions.

Uninspiring topic? perhaps.
Essential? ABSOLUTELY!
Let’s address “”the elephant in the room””: What’s the point of having incredible photography skills if you’re not turning them into a livelihood?
Settling for the average market price? Not anymore.
Tired of the guesswork in pricing your services? Your struggle ends now.
Let’s face it – your pricing strategy is off! I’ll demonstrate how 90% of photographers are undervaluing their work, resulting in lost profits.
Following its tremendous success at SF23 and SF24, this revamped class is returning stronger than ever! Gain exclusive access to a game-changing tool refined over my 25-year career, guaranteed to plug the profit leak instantly!

In this hands-on class, we’ll cover how to ensure that every time you go to take a portrait you will have a system to follow that will ensure your images are sure to wow your clients. You can use these techniques to have a guaranteed system to follow for creating epic images every time, understand the techniques needed to create epic portraits, and even develop your portfolio with epic photos that will elevate your portfolio! I will even show you the formula I use in all my portraits to ensure I can sell large prints to my clients! Don’t miss this breakthrough hands-on class that will finally show you the secret behind the (com+pose+light=epic) formula.
Here’s just a sample of what we’ll cover in this incredible hands-on class event:
● How to use creative compositions to make your images need to be purchased in a large format which enables you to charge what you are worth and get more money from each client. .
● How to pose and direct your quinceanera so both she and mom love the images. which lets you sell mom large prints and make the quinceanera brag about you to all her friends.
● How to use dramatic lighting to ensure your image stands out from the crowd. and how you can ensure your images look different from the other photos that are crowding the market

Let’s step back in time and learn the secrets to capturing the timeless elegance of Golden Age Hollywood portraits! We’re going to deconstruct some of the techniques used by legendary photographers to create iconic portraits of the silver screen’s stars.
* Lighting for Legends: Delve into the art of classic Hollywood lighting setups to achieve signature high-key and dramatic looks.
* Camera & Composition: Learn the camera settings and posing techniques favored by Golden Age photographers to create flattering and captivating portraits.
* Posing with Poise: Discover the classic postures and expressions used to capture a subject’s confidence and charisma on film.
* Modern Tools, Classic Style: Learn how to adapt modern lighting equipment and cameras to achieve the desired Golden Age aesthetics.
OBJECTIVES
* Understand and recreate the iconic lighting styles of Golden Age Hollywood, and of course, fun!

Maybe you’ve tried to create a senior influencer team and it didn’t go well… or maybe you haven’t tried because you heard they don’t work. In this class, Jenn will give you the process of building a team, what to look for in your applicants, how to create a team that works for you, and WHAT TEENS REALLY WANT. We’ll talk about Gen Z and what makes them tick. Jenn’s influencer team is the fruitful foundation of her senior business… learn to make it work for you too.

The heart on the pregnant belly photos are long gone. Now is the time to make the Pregnant woman look like a Diva- ready to walk on a Fashion Ramp. In this session, I will take you through my creative process of how I come up with a concept for the shoot and bring it to life using Styling, Lighting, and Creative elements. I will show you how to create High Impact Dramatic Maternity Images which are to die for. Every person you click has a story to tell. Now as a photographer are you able to bring that hidden story – that persona of your mom into the portrait?
I love to use bold colors in my shoots, I love the play of light and shadows and I aim to create something unique for my clients each day. I mix the Hard and Soft Light sources to create unique lighting concepts. And of course – Grids are my best friend and they will be your’s too once you attend this session.
Creativity is not a Eureka Moment – It’s a constant process that you do every day. Toward the end of the session, I will also share my secret creative process which has helped me come up with hundreds of unique ideas and how can you use that too.
By the end of this session, you will learn
– The Process behind creating Hi-Impact Dramatic Maternity Images
– 5 unique ways to light up a subject
– Creative Elements to add the fashion flair to your portraits

In this tell all lecture, I will share my exact process on how I seal the deal with 95% of my inquiries and keep getting new clients often. We will chat about client gifting, word of mouth, how to respond to emails, when to reach back out, constant contact, your online presence and aesthetic, keeping clients after the session is over and generating consistent income from them instead of always searching for new bookings.

Trade shows, open houses, and charity events are hit and miss for most photographers. Very few love it but most give up on it way too early.
This class is for you if you’ve been thinking about setting up a booth at an event or just feel frustrated with your past attempts.
If you want to convert curious attendees into loyal clients, you can’t miss this class.
Learn how to create an irresistible booth, perfect your pitch, and turn every interaction into a viable, high quality opportunity. Don’t just attend trade shows—own them!

Throughout the course of a wedding day, wedding photographers face numerous challenges with regards to both on and off-camera lighting. This could include the following:
1) Improper light positioning or poor posing of subjects in relation to light position.
2) Color temperature Issues when working in mixed lighting conditions.
3) Power limitations, especially when shooting outdoors.
4) Space limitations and issues properly controlling light
5) Creating dimension through light placement during candid moments (church/reception)
In this Live Demonstration, using a bride and groom as our main subjects, we will focus on solutions to these challenges and potentially others so that you can feel more confident in your approach as you work through the course of a wedding day. Over the last 9+ years, I have developed a skillset that has allowed me to react quicker in this fast-paced environment and still achieve pleasing results. Knowing what to do and anticipating what might go wrong before it happens will have you better positioned for success and consistency.
Please note that in order to properly demonstrate certain scenarios and challenges, we may be required to move from our initial meetup location, so please plan accordingly. It is also possible that we may also ask for a few attendees to stand in if necessary as test subjects in order to better demonstrate scenarios and solutions. I look forward to helping you feel more confident in your approach!

Struggling to capture beautiful photos of interracial couples? Don’t let uneven lighting ruin your shots. Learn how to light all subjects effectively and make your couples shine in their true colors. Discover the secrets to creating captivating images that will leave your clients feeling confident and authentic
Learn the essential skills of lighting couples of all skin tones correctly to create stunning images that truly reflect your couples’ beauty. Discover how to use available light, natural light reflectors, and diffused artificial light to showcase their natural colors and shades and make them feel good about their photo experience with you at the engagement session, and finally at the wedding day!
Expectations: Students should walk away feeling more confident about correct exposure, subject placement, and finding favorable environments to light their couples.
Needed:
-DSLR or Mirrorless Camera
-Reflectors
-Speedlites and modifiers welcome, but not required

Ready to create top-notch video and audio content? Join us for an engaging lecture-style class where we’ll reveal the gear we use for professional results. We’ll show you what’s in our bag, including cameras, lenses, and lighting equipment, and share tips on getting the best shots.
We’ll also explore audio recording, discussing the best microphones, audio interfaces, and sound editing software for crystal-clear sound. You’ll learn how to choose the right tools and set them up to capture the best audio for your videos.
The class will cover practical tips and tricks, helping you understand how different pieces of equipment work together to produce high-quality results. Whether you’re a beginner looking to get started or someone with experience wanting to refine your skills, you’ll leave with valuable insights and a clear roadmap for your projects.
While this class isn’t hands-on, you’ll gain a thorough understanding of the tools and techniques needed to produce high-quality multimedia content. By the end, you’ll be equipped with the knowledge to choose and use the right gear for your projects confidently.

In this class, you will learn how to use High-Speed Sync and shoot at shutter speeds faster than your camera’s maximum sync speed, enabling you to freeze motion, control ambient light, and create stunning images in challenging lighting conditions. You will be able to understand the fundamentals of High-Speed Sync photography, learn how to Select the right equipment and accessories, sync your camera with external flash units, and control ambient light, and balancing exposure in challenging conditions.
Whether you’re looking to expand your photography repertoire, impress clients with innovative techniques, or simply take your skills to the next level, this class will empower you to unleash the full potential of High-Speed Sync photography and create images that truly stand out. Join us and embark on a journey of discovery, creativity, and visual excellence.

Ready to take your boudoir photography to the next level? Join our hands-on class where you’ll not only learn but also get to shoot using studio lighting with gels to transform your sessions into pure artwork. Forget what you think you know about just slapping a colored piece of plastic over a light – this is where the real magic happens!
We’ll guide you through playing with shadows and hues to create stunning, sensual images that go beyond the ordinary. You’ll get hands-on experience in sculpting your subjects with light and gels to add depth, emotion, and a touch of the extraordinary to every shot. Under expert supervision, you’ll practice the techniques that make boudoir photography a true art form, leaving your clients absolutely amazed.
Say goodbye to bland and hello to bold. This class isn’t just about theory; it’s about putting those ideas into practice. You’ll shoot, experiment, and refine your skills in real-time, making each photograph a masterpiece. Get ready to dazzle your clients and set yourself apart as a true artist in the boudoir photography scene. Sign up now and discover the endless possibilities of light and color!

If you have not yet begun using colored gels in your portrait work, then now would be a great time to start. In this Live Demonstration, I would like to open your mind to the power of incorporating more color into your images and the awesome possibilities that exist through the use of color. You’ll learn how to transform ordinary portraits and scenes into more vibrant and interesting images using colored gels. Discover techniques for controlling and manipulating light to evoke mood and add more visual interest to your photographs. Whether you’re a beginner or an experienced photographer, this class will inspire you to explore new avenues of expression and take your indoor photography to a new level.
We will plan to work with a female model styled in trendy street fashion attire to create some beautiful and dynamic images with a focus on different color combinations and compositions.

Bring your camera and favorite portrait lens and I’ll show you how to get fun and creative portraits that both the bride and groom will love. I’ll demonstrate the same flow I use all over the world with luxury clients without ever having to remember a pose again. We’ll focus on 5-8 simple techniques that will get countless WOW images in a short period of time. Forget boring poses, implement 5 techniques that yield fun moments. This is hands on 100%, you’ll do what I do at every single wedding and learn about fast shutter speed, AI Servo, and how to find light before shooting.

Welcome to the ultimate culinary showdown in this hands-on food photography class, where creativity meets competition in an “food television”-style extravaganza! Get ready to unleash your inner food stylist and photographer as you face off against fellow participants in a series of photographic challenges. In this class, you’ll create impressive food compositions on the clock, just like the contestants on your favorite cooking shows. With an array of fresh ingredients, props, and camera equipment, you’ll race against time to conceptualize, style, and photograph mouthwatering dishes that will dazzle the senses.

Exciting news! I was so sad that i couldn’t fit everybody in the room last year, that the SOLD OUT class from SF24 is making a comeback!
Imagine photographing every day of the week and reclaiming your weekends for family time. Sound too good to be true? Let me show you how I’ve discovered a highly profitable niche in high-end real estate photography and video. After 25 years of sacrificing weekends, I’ve finally found a way to establish a weekday work routine without compromising on income or quality of life. Join me as I reveal the secrets to success in this lucrative industry.
Topics Covered:
– How to use skills you ALREADY HAVE in order to get your first clients?
– How to photograph houses everyday?
– What High End realtors are looking for
– How to use your client relationship skills to get better clients
– Instagram Videos that SELL HOUSES!
Plus a lot more! (We might need a bigger room…)

Join wedding photographer Ray and videographer Kevin for an immersive class that delves deep into the art of capturing timeless moments during a wedding. Drawing from their combined years of experience, Ray and Kevin will take you on a journey through every aspect of wedding photography and videography, from preparation and planning to execution and delivery. In this demo style class, you’ll learn the tricks behind creating stunning wedding imagery and cinematic films that tell a compelling story and evoke genuine emotions. Whether you’re a seasoned pro looking to refine your skills or a newcomer eager to dive into the world of wedding photography and videography, this class is designed to elevate your craft to new heights.
What You’ll Learn:
Preparation & Planning:
Crafting a comprehensive shot list and timeline for seamless coordination. (Access to this PDF will be provided)
Communicating effectively with clients to understand their vision and expectations.
Technical Mastery:
Mastering camera settings and equipment for optimal results in various lighting conditions.
Understanding composition, framing, and angles to capture the essence of every moment.
Creative Storytelling:
Infusing creativity into your shots and footage to produce captivating visuals.
Leveraging unique perspectives and techniques to convey emotion and narrative.
Client Management:
Building rapport with couples and managing expectations to ensure a smooth and enjoyable experience.
Navigating challenges and unexpected situations with professionalism and grace.
Q&A:
Ask questions, share insights, and more
By the end of this class, you’ll leave feeling inspired, empowered, and equipped with the knowledge and skills to create unforgettable wedding memories that last a lifetime.

Stuck with a newborn who just won’t sleep during their session? No worries! In this class, we’ll show you fun and creative ways to work with those wide-open eyes. From cute “mugshots” and detailed close-ups to snugly wrapped poses, you’ll learn how to turn an awake baby into a star of their photo shoot.
We’ll cover:
Taking adorable “mugshots” that show off their personality
Snapping detailed macro shots of those tiny features
Wrapping techniques for cozy, calm poses
Come join us and find out how to make every moment picture-perfect, even when baby’s wide awake!
In the event a live newborn model is not available, we will use a posing doll to ensure you still receive comprehensive instruction.

From initial inquiry to final sale, how often do you communicate with your client? What should you say? What are the most effective tools? Maybe you have a great set up, maybe you don’t. It can always be better. I will walk through the ideal client communication journey with you. Let’s see what your effectiveness score is and find ways to improve it.
Key Topics Covered:
-Crafting the right messages: What to say, when to say it, and how to say it.
-Utilizing a CRM for effective communication, and alternatives for those without a CRM.
-Providing valuable guides to assist your clients.
-Leveraging virtual tools beyond email.
-Enhancing the client journey to boost your sales..

Get ready to think on your feet in this dynamic and interactive lighting class! “Whose Light Is It Anyways?” puts you in the director’s chair as attendees shout out scenes, characters, and vibes for Jordan Taylor Bunch to light on the spot. From moody film noir to vibrant music videos, he’ll demonstrate how to adapt lighting techniques to create the perfect atmosphere for any scenario. This is a hands-on, fast-paced session where creativity meets technical expertise. Whether you’re a photographer or videographer, you’ll leave with fresh ideas and the confidence to tackle any lighting challenge.

You’ve mastered the basic wrap! You can NAIL IT every time! So, now what? Don’t you want MORE? I have designed a Live Demo class for photographers eager to elevate their newborn sessions in a few simple ways! Dive into the art of advanced wrapping, exploring innovative styles and creative techniques that will bring variety and flair to your portfolio. Whether you’re looking to perfect those snug, cozy wraps or experiment with whimsical, artistic looks, this class will provide you with the skills and inspiration to make every session unique. Get ready to elevate your portfolio and make your newborn sessions truly unforgettable! Attendees should have a basic understanding of newborn photography and some basic experience wrapping a newborn.