Speakers

Class Description:

“Before a client ever reaches out, they’re searching. And what they find (or don’t find) determines whether they book you or someone else.

In this session, Myrna introduces the L•E•N•S Framework, her signature approach to building a digital presence that actually converts. L•E•N•S isn’t just an SEO strategy, it’s a way of seeing your business through the eyes of the people searching for exactly what you offer.

You’ll learn how to strengthen your:
L — Local presence (showing up where your clients are searching)
E — Experience signals (what your site communicates before anyone reads a word)
N — Narrative (the story that earns trust and drives decisions)
S — Signals of trust (reviews, authority, consistency — the proof that seals the booking)

You’ll leave with a clear picture of where you stand and a practical roadmap for showing up stronger in search whether that’s Google, AI-powered results, or the next platform your clients are already using.”

Class Description:

“You’re already creating more content than you realize. You just haven’t learned to maximize it yet.
This session is for photographers who are tired of starting from scratch every time they sit down to market their business. You’ll learn how to turn a single shoot, wedding, or session into a full content ecosystem that supports your SEO, blogging, social media, and AI discoverability… all without burning out.

You’ll walk away knowing how to:
– Extract multiple content assets from a single experience
– Use AI strategically to speed up your process (without sounding like everyone else)
– Turn your galleries into searchable, trust-building content
– Build a simple content workflow you’ll actually stick to
– Connect your content back to inquiries and bookings

This isn’t about posting more. It’s about creating smarter — so your content keeps working long after you’ve moved on to the next shoot.”

Class Description:

“Getting found is only half the equation. The other half is trust. And trust is built long before anyone hits send on an inquiry.

In today’s market, clients are making booking decisions based on trust, clarity, and connection, and your website is where that decision gets made. This session unpacks the hidden gap between being visible and actually converting that visibility into bookings.

You’ll learn:

– Why beautiful work doesn’t automatically translate to booked clients
– The trust signals most photographers overlook on their websites and everywhere clients are watching before they inquire
– How your messaging, structure, and digital experience impact conversion
– What today’s clients are really looking for before they reach out
– Practical, specific changes you can make immediately

If you’ve ever wondered why people visit your site but don’t inquire, this session will completely reframe how you think about your marketing, and give you a clear path forward.”