Speakers

This year’s lineup of over 60 speakers, returning vets and newbies alike, are here to deliver an incredible experience for all ShutterFesters! 

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Shutterfest 2027 Speaker Lineup

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Mark Rossetto

Specialty: Marketing and business from Beginner to advanced

Mark Rossetto is the founder of the Professional Photography Business Network and the organiser of one of Australia’s largest professional photography conferences. A Double Master Photographer and international print judge, Mark has spent more than 10 years helping shape the photography industry through education, mentoring, and business coaching. He has coached thousands of photographers around the world across weddings, families, newborns, pets, branding, and portrait photography. Passionate about sustainable success, Mark is a marketing specialist who helps photographers build profitable businesses that suit both their creative style and the life they want to live.

Follow Mark Rossetto:

Website | Social Media

Mark Rossetto’s Classes:

Get With the Times or Get Left Behind: How AI is Changing Photography Business Forever

Lecture   

Beginner, Intermediate, Advanced   

Class Description:

Transform your photography business into a leaner, smarter, and more tech-savvy powerhouse by utilising automation, AI technology, and modern workflows to streamline your business and continually evolve as new technology emerges.

In this session, Mark Rossetto will explore the key areas of a modern photography business where AI tools, automation, systems, and marketing strategies can save time, increase efficiency, improve client experience, and create more consistency in your business. From content creation and lead generation to client communication, workflow management, and day-to-day operations, you’ll learn practical ways to work smarter – not harder – in 2027 and beyond.

You’ll also learn how to identify bottlenecks in your business, implement intentional improvements, and test small strategic changes that create long-term results. Because every process in a successful photography business should be deliberate, streamlined, and designed to maximise both efficiency and profitability – while giving you back more time to focus on the work and life you actually enjoy!

What to Bring to Class:

Students should have a basic understanding of how they currently run their photography business, including their marketing, client workflow, communication systems, and social media presence. Bringing a laptop or tablet is recommended so they can take notes, explore tools, and start identifying areas in their business that could benefit from automation or AI integration. An open mind is essential – this session is designed for photographers who are ready to embrace change, work smarter, and future-proof their business in a rapidly evolving industry.

Primary Topics: AI – Business, AI – Creative
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April 22-25 2024 | St. Louis MO.
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SKILL LEVELS

Beginner: Just starting out or relatively new to a given subject matter. Basics will be covered and the course will move at a slower pace. The instructor will spend a little more time trying to explain concepts to ensure everyone is following. On a scale of 1-10 consider this level a 1-3 on the given topic.

Intermediate: Has a grasp of some basic concepts. This course level will move at a faster pace and assume you have basic knowledge covered on the given subject matter. On a scale of 1-10 consider this level a 4-6 on the given topic.

Advanced: You have working knowledge of the given subject matter, but are looking for more fine-tuning and some advanced topics to take your work to that next level. DO NOT expect instructors to explain basic concepts in this course. On a scale of 1-10 consider this level a 7-10 on the given topic.

Class Types

Hands-On

These are shooting courses. You will be shooting and working. Bring your camera, gear, or whatever you need for the course and to create create images. Expect to have some level of shooting.

Live Demonstration

These are instructor-led courses where you will see a live demonstration of what the instructor is teaching. You can still bring your camera to these courses and you can photograph, but the goal of the course is NOT for you to shoot or to ensure you get a shot. The goal is for you to see how and why the instructor does what he/she does in order to get the final result.

Lecture

These are non-shooting courses. Typically classroom-based, bring your laptop and notepad and focus on learning!