Speakers

Class Description:

What if your Christmas mini sessions could become the most profitable and talked-about event of your entire year?

In this lecture, we will pull back the curtain on how we create a premium holiday photography event that generates $30K–$50K in just a few short weeks leading up to Christmas.

This isn’t about “quick mall Santa photos.” This is about creating a magical, immersive client experience that families return to year after year and building a highly profitable seasonal revenue stream for your business.

In this class, we’ll cover:

• Designing an unforgettable Santa experience clients rave about

• Creating sets and interactions that feel magical and authentic

• The psychology behind why families emotionally connect to Christmas photography

• How to create interaction-focused experiences instead of stiff posing

• Lighting and shooting strategies for fast-paced holiday sessions

• Workflow, scheduling, and keeping sessions running smoothly

• How to structure pricing and sales for higher profitability

• Marketing strategies that build anticipation and demand before booking opens

We’ll share real-world numbers, lessons learned, behind-the-scenes processes, and the strategies that helped us turn a seasonal idea into a major income stream for our studio.

Whether you’re just starting with holiday minis or looking to elevate what you already offer, this class will give you the tools, confidence, and inspiration to create an experience that stands out and keeps clients coming back every Christmas.

Come learn how to create more than just photos… create Christmas magic.

Class Description:

Stuck in a marketing rut? Posting the same thing over and over and wondering why nobody’s booking? This high-energy, rapid-fire session is packed with fun, unconventional marketing tips and tricks you can start using in your business immediately.

We’re pulling back the curtain on the creative ideas, unexpected strategies, and attention-grabbing concepts that have helped them stand out in a crowded industry, without feeling spammy or salesy.

This class is designed to get your wheels turning FAST. Expect quick-fire ideas, real examples, audience interaction, and practical takeaways you can implement the second you get home.

From viral-worthy content concepts to referral strategies people actually respond to, this session is all about helping photographers market themselves in a way that feels exciting, authentic, and effective.

Come ready to take notes, laugh a little, and leave with a phone full of ideas.

What You’ll Learn:

• Quick-win marketing ideas you can implement TODAY

• Creative ways to get people talking and sharing your work

• Easy relationship-building tricks that lead to referrals

• Content ideas that stop the scroll and spark engagement

• Fun ways to market yourself without feeling cringe

Get ready for fun!

Class Description:

Big dress energy only.

If you’ve ever watched a wedding gown just kind of… flop in photos, this class is for you. In this high-energy hands-on class, we will teach you how to create dramatic, movement-filled bridal portraits that feel straight out of a luxury bridal campaign. From sweeping trains and veil flips to editorial-inspired movement and cinematic posing, you’ll learn how to turn fabric into a storytelling tool and create artwork-worthy images clients obsess over.

Attendees will rotate through shooting stations, each focused on a different technique for creating movement, drama, and impact without relying on luck or wind. You’ll learn practical, repeatable techniques you can use on real wedding days while still working fast and keeping your couples comfortable and confident.  This is your time to play and try new techniques without the pressure of a wedding day.

This class is all about creating those “holy sh*t” portfolio images while having an absolute blast doing it.

You’ll learn:

• How to create movement with dresses and veils naturally

• Easy train sweeping and veil tossing techniques

• Editorial-inspired posing that feels authentic, not stiff

• How to create artwork-worthy bridal portraits clients will print HUGE

• How to direct assistants, bridal parties, or random humans nearby to help create movement