SF+ // April 10, 2026
A Full Day of advanced classes
SF+ is an entire day dedicated to advanced business, marketing, lighting & editing classes, held the day after the general conference. Classes will cover more advanced material than the classes on the first three days, so expect a deep dive!
2026 Speakers & Topics
Sal Cincotta
Turning Content Creation Into A Scalable Commercial Business
Every business in the world needs content. Video. Still photography. Websites. Social media. As photographers, we have the skills to deliver this and be insanely profitable in the process.
This class will teach you how to position your brand and skills with video and photo to start offering content creation services to small businesses. This is a 6-figure line of business that leverages the gear and skill-set you already have.
In this highly requested class, Sal will teach you:
-How to market and sell this service.
-What gear is required. (hint: it’s less than you think)
-What’s required to deliver to the client as a final product.
-How to price these services.
-How and when to outsources the pieces you can’t deliver on – video editing, etc.
How to Photograph Women Over 60
This course is all about lighting, posing, styling, and the client experience specifically designed to photograph women over 60 with confidence and elegance. Alissa shares practical techniques to create flattering, heirloom portraits while building trust, comfort, and connection throughout the session.
Alissa Cincotta
Ray Alvarez
Lighting With Intent: Advanced Portrait Lighting
Move beyond basic lighting formulas and learn how to craft light and create final images with purpose. Ray breaks down advanced portrait lighting techniques from 1 light to 6 lights that emphasize mood, depth, and storytelling, teaching you how to make deliberate lighting decisions that elevate your work and create stronger impact in your final images.
Creating Luxury Set Designs Clients Can't Ignore
Learn how to design high-end sets that immediately elevate your sessions and attract premium clients. Esther covers styling principles, prop selection, color harmony, and spatial design to help you create visually striking sets that photograph beautifully and feel intentional, polished, and luxurious.
Esther Kay
Ric Lewis
The Finishing Touch: Post-Production Techniques
This class focuses on the final steps that take an image from good to exceptional. Ric shares professional post-production techniques, including color refinement, skin work, and how to use post-production to tell the story of your image, helping you deliver polished works of art that align with your brand and help you stand out from the crowd.
More than Moments: Redefining Wedding Photography
Esteban Gil & Mandy Wright
Doug Weittenhiller
How to Actually Reach Your Audience In A Broken Email World
For SF2026, this is the follow-up to my original email deliverability class that many of you have taken in the past and spoke highly of. That session laid the foundation, and this one takes it much further. If your emails aren’t hitting your client’s inbox, it doesn’t matter how good your work is. You are invisible.
This isn’t another “how to write better subject lines” class. Instead, this is about the technical side of email deliverability that most photographers ignore until it costs them bookings.
We’ll break down everything that matters in plain English: DNS records (SPF, DKIM, DMARC), domain reputation, sending IPs, SSL certificates, and how email providers actually filter your messages. I’ll also cover how AI-driven spam filters are evolving, and how to stay one step ahead so your client communication doesn’t end up in the Promotions tab or worse, spam.
This is a lab-style session, so bring your laptop. After I explain each step, you’ll check your own setup in real time and make improvements on the spot. By the end, you’ll know if your domain is authenticated correctly, whether your sending practices are hurting you, and precisely what to fix to get your delivery rates up.
Twig & Olive sends over 200,000 emails annually, and we maintain a 99.99% delivery rate. I’ll show you the exact systems and tools we use so you can get the same results. And I absolutely promise to not only give you the tools during the class, but also resources to follow up on after so that you can have the most successful deliverability possible.
What to Bring:
• Laptop or tablet you use for business email
• Access to your email host or DNS settings (GoDaddy, Google Domains, Cloudflare, etc.)
• Your current email system (Gmail, Outlook, or business email client)
Work Smarter, Not Longer: Systems, Automation, and Workflows That Scale
This course focuses on building systems that reduce overwhelm and support sustainable growth. Amanda walks through real-world automation, workflows, and tools that streamline communication, bookings, and client management so you can scale your business without working longer hours.
Amanda Rae
FAQ/Schedule
How many classes will i be able to attend?
During each class time, two speakers will be teaching. You will be able to select which class you want to attend.
What will the schedule be?
9:00am – 10:30am
Ray Alvarez & Doug Weittenhiller
10:45am – 12:15pm
Esteban Gil/Mandy Wright & Alissa Cincotta
12:15pm – 1:15pm
LUNCH
1:30pm – 3:00pm
Amanda Rae & Ric Lewis
3:15pm – 4:45pm
Esther Kay & Sal Cincotta
Shoot. Learn. Party.
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