Classes

Senior Model/Influencer Teams can be one of the most lucrative things you can do to help promote your Senior Portrait Studio. We are starting to see long running studios no longer running model teams because “they don’t work anymore”. Two years ago we had a rough season with few applications and a lack of interest from that team, but in 2025 we had 36 applications and new found zeal from our team due to the changes we made.

What worked for Millennials will not work for Gen Z, but before you know it Gen Alpha is right on their heels. Generations are changing faster than EVER and if you don’t keep up with what resonates with these newer faster generations you will get left in the dust! BUT, if you’re just getting started with seniors these generations are becoming the great equalizer between long running studios and new photographers. We are going to show you what has been working and what as NOT been working with our Influencer Team and what changes we are making for NEXT year to get us ready to have our most successful team yet.

Most senior portrait photographers put their marketing muscle into attracting senior girls—and we get it. They’re excited, they’re stylish, and they’re known for investing big. But here’s the truth: senior guys aren’t just tagging along because Mom made them. They’re an overlooked, underestimated market that’s waiting for the right kind of experience—and when you deliver, the results can transform your business.

In this class, we’ll break down how we shifted our strategy, rewired our messaging, and built sessions that actually resonate with teenage guys. You’ll learn how to create guy-centered portraits that feel confident, cool, and true to them—not forced or formulaic. We are going to demonstrate different styles of shooting, different lighting styles, posing that makes them feel like men, and how to use your environment to make these feel like more than just “pictures for mom” and get the senior AND their mom EXCITED to buy prints and then rave about you to their friends.

If you’ve ever felt stuck trying to connect with your male seniors—or worse, ignored them altogether—this class will give you the creative and business tools to finally tap into the other half of your market and make a LOT more money!

We all need more content to post on social media! As teens, scroll through their Instagram feeds at lightning speeds, we also need content that will get them to pause from scrolling, admire, and interact with our content. In this hands-on class, we want to get you as much scroll-stopping Senior Content we can possibly squeeze into 2 hours.

We are going to take a few moments to discuss our tactics and past successes and failures for creating viral senior related social media content.

Then, we will have six full backdrop sets (3 Guys and 3 girls) with different lighting styles to not only get you content to share and boost your senior inquires as soon as you get home, but hopefully also help you find a style that you can then recreate with your own clients and influencer teams to build even MORE buzz for your studio over and over again!