Classes

Still wondering if blogging is worth your time? Spoiler alert: it is when you do it right. Back by popular demand and better than ever, this 2.0 version of an SF-favorite session will take a deeper dive into how to become a better blogger and blog like a pro. Blogging is one of the most overlooked tools in a photographer’s digital toolkit, but it’s also one of the most powerful ways to improve your SEO, attract your dream clients, and build long-term visibility. In this hands-on session, you’ll learn how to:

– Generate blog topic ideas your clients are actually searching for
– Structure a post for maximum SEO impact
– Use AI tools (the right way!) to speed up your process without sounding robotic
– Build a realistic blogging schedule that works for your business
– Turn blog traffic into inquiries and bookings Whether you’ve never blogged before, or you’ve fallen off the content wagon, this session will give you the tools and confidence to finally blog with purpose and consistency.

Think SEO is dead or boring? Think again… SEO is one of the sexiest tools in your marketing toolbox. Why? Because it works while you’re doing the things you actually love to do for your photography business. In this session, you’ll learn how to make search engines fall in love with your business so your dream clients find you. If you’re tired of chasing leads, it’s time to attract them effortlessly with the search strategies I’ll share in this session.

SEO isn’t dead, it’s just evolving. And if you want your business to stay visible in a world of AI-generated answers and smart search results, it’s time to level up.
Back by popular demand, Myrna is going to share what it takes to stay visible in AI-driven search results, how to align your content with SEO and LLMs, and how to future-proof your photography business for whatever Google throws your way next.