Classes
Union Station provides the perfect backdrop for hands-on learning and spacious classrooms for lecture and live demo classes. With over 100 classes, there’s something here for everyone!
How do I pick my classes?
You will be able to register for classes IN THE SHUTTERFEST APP two weeks before the event (first come, first serve). The app is released about a month before ShutterFest. READ THE FAQ and/or monitor the private Facebook group for more details.
ShutterFest 2027 Classes
Booking GEN Z What’s in and whats out!
Speaker: (Website) (Social Media)
Gen Z isn’t just changing the wedding industry, they’re rewriting the rules of connection, branding, and what makes a business truly desirable. In this high-energy keynote, luxury wedding photographer and brand educator Chris J. Evans breaks down the cultural shifts shaping the next generation of clients and reveals why traditional marketing tactics are rapidly losing relevance.
This isn’t another lecture about trends or algorithms. It’s a deep dive into emotional architecture, identity-driven branding, and the psychology behind what Gen Z actually responds to. From authenticity over perfection, experience over aesthetics, and storytelling over sales tactics, attendees will walk away understanding how to build brands that feel magnetic instead of manufactured.
Chris pulls back the curtain on what’s officially “out” from overly polished brands, transactional client experiences, generic luxury, trend-chasing, and content without emotional depth and what’s undeniably “in” human connection, intentional imperfection, immersive experiences, cinematic storytelling, values-based branding, and creating work people feel.
Designed for photographers who want to remain relevant while elevating into the luxury market, this keynote delivers practical insight, sharp humor, powerful storytelling, and a roadmap for attracting the most influential generation of consumers the industry has ever seen.