Personal Branding: Turning a Passion into Profit
Many people in the online world will tell you that you should develop your personal brand, but they rarely qualify or quantify that statement.
What do you get out of developing your personal brand, and how do you even begin to build one? In this class we’ll be discussing not only how to establish a powerful personal brand that delivers value, but how to monetize it and make it profitable. The digital world and new technology has opened tremendous opportunities to all of us, but you don’t have to be a digital wizard to master personal branding; because it comes down to how you tell your story and make people care, the platforms are just tools. With a focus on creating value, and presenting well, you can turn your passion into profit.
- What is a Personal Brand and Why Does It Matter?
- Platforms that let you monetize your passion
- How you can make your passion practical
- Develop Your Communication Strategy
- Create a Content Calendar
- Making Content: Create, Curate, Document
- Build Your Digital Footprint and Portfolio
- Why you should position yourself as a subject matter expert
- The reason you should always diversify your revenue streams
- Using your personal brand to connect with bigger businesses